Wine Bloggers Conference 2013 in Pictures

“The 2013 Wine Bloggers Conference was rated by attendees as the best conference yet.”

This, according to Zephyr Adventures, was drawn from an exit survey of the roughly 200 wine bloggers who traveled to the Okanagan Valley for the main conference from June 6-8, as well as previous excursions to Lake Chelen in Washington as well as to Kelowna, BC.

Ironically, Penticton, BC was both the highest rated and least attended Wine Bloggers Conference, making one wonder if smaller is indeed better.

The conference scored a 4.13 on a 5-point scale. Four points equals “very good” while five means “outstanding.” By comparison, the first conference in 2008 in Sonoma scored 4.12, while the 2010 conference in Walla Walla scored 4.11.

“Attendees loved the city of Penticton and the Okanagan wine area,” Cindy Mulchany of Zephyr Adventures blogged. “They were very impressed with the wines they tried. And we heard repeatedly they enjoyed the organization of the conference.”

Wine Bloggers Favorites

Events that bloggers rated most highly were:

  • Kelowna pre-conference excursion
  • “Vineyards and Geology” and “Paddleboarding and Wine” wine country visits
  • Thursday reception at See Ya Later Ranch, scoring an awesome 4.81!
  • Saturday breakfast in the park courtesy of the Downtown Penticton Association
  • Saturday block session on Videography, Photography, and Podcasting


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Online Activity

Among all the activity, the wine bloggers were busy. Between June 5  and June 10, they pumped out 11,596 total Tweets: (6,079 of them original, and 1,987 @messages, and 3,530 reTweets).

Tweets came from 1,093 contributors with a total reach of 2.46 million. Altogether, this made for 31.93 million total timeline deliveries. Not bad from a scrappy bunch of wine bloggers

2014 in Santa Barbara

Next, year the conference returns to California for the first time in five years by locating in beautiful Santa Barbara County. The host hotel is the Santa Ynez Valley Marriott in Buellton, a town of about 5,000 where wine bloggers will stick out like 400 sore thumbs.

Among the changes Zephyr promises are a Thursday evening through Sunday morning time frame,one-hour breaks on Friday and Saturday afternoons. And, better wine glasses and on-time excursions.

Registration is open and can be accessed at

The fee remains $95 for Citizen Wine Bloggers, $295 for industry wine bloggers, and $395 for non-blogger participants.

You can bet that Bill and I will be there. How about you?

Mari Kane

Mari is a writer, blogger and WordPress consultant, living in Vancouver, BC, the most wine-soaked town north of the 49th Parallel. She also blogs about WordPress web design at Blogsite Follow her on Twitter or Google Plus.

6 thoughts on “Wine Bloggers Conference 2013 in Pictures

  • June 25, 2013 at 6:46 am

    Mari, what a fantastic slide show. The photos of the food, the wine and the view were all so magnificent.
    Clearly, an AMAZING time was had by all.

    • June 25, 2013 at 9:22 am

      Thanks Nancy! It was magnificent. The organizers did an excellent job.
      Next year, Buellton!

  • June 25, 2013 at 7:25 am

    Thank you Mari for sharing such a wonderful time via your excellent photos! I felt that I was there!
    Happy sipping.
    Lenora H.

    • June 25, 2013 at 9:23 am

      You are welcome, Lenora. Wish you had been there. You would have loved it!

  • June 25, 2013 at 10:43 am

    Hi Mari! I didn’t make it to Penticton, but registered for WBC14 the Monday after WBC13, so I’ll see you there!

    • June 25, 2013 at 2:28 pm

      That’s great Helene. See you then.

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